BARNEYS NEW YORK

We were in charge of creating and photographing a special website for the Roppongi store, Barneys Japan’s first new store in five years. The store is based on the same store concept as the Chelsea flagship store in New York, and offers a carefully selected range of Japanese and international designer brands, from women’s and men’s wear to accessories and small goods. In creating the visuals, a new approach using cinemagraphs coexists with the existing design, including fonts and layout, to express the modern interior of the flagship store on the web.