ADAM ET ROPE

We were in charge of the seasonal visuals for ADAM ET ROPÉ, a fashion brand that proposes sophistication, comfort, and novelty. To convey the brand’s DNA and worldview, we reinterpreted the seasonal theme as a creative concept. We designed comprehensive assets to further foster emotional value and promote brand understanding. To provide inspiration to users, we took a sincere look at people’s lives from a variety of perspectives, including movies, stills, and copy, to convey the ADAM ET ROPÉ attitude of being able to propose “awareness” and “novelty” to everyday life. ADAM ET ROPÉ’s attitude of being able to offer “awareness” and “newness” to everyday life.