UNITED ARROWS BEAUTY

UNITED ARROWS, the creator of standard Japanese fashion, launched a cosmetic line for the millennial generation. SIMONE was in charge of visual production, website production, and statement development. Based on the idea that “fashion begins with preparing the skin and body,” the boutique’s unique aesthetic approach has led to the development of essential items that “look good no matter what you wear. With fashion as the brand’s origin, the visuals express the brand image of real life with familiar textures, and the website is designed with playful gimmicks that make it easy to understand the item composition and product characteristics. The statement appeals to the unique and original benefits of the brand and proposes a renewal of the conventional beauty routine.