DRAWER

DRAWER is a fashion brand that creates modern yet seductive drawers that you want to keep loving like treasures forever. 24SS season marks the brand’s first digital catalog, and SIMONE art-directed the visuals, looks, and movies, SIMONE was in charge of art direction for visuals, looks, and movies, website production, and graphic design for DMs and invitations. By adding a subtle emotionality that evokes something of the South of France to the image of a sophisticated, high quality adult woman, the brand has increased its affinity with its target audience and created a new image for the brand.