THE NORTH FACE

THE NORTH FACE is a brand that offers items suitable not only for outdoor activities but also for all kinds of situations. simone was in charge of designing a website and creating SNS graphics for the brand’s regular content for women. We conducted interviews with three women who are active in their respective fields, based on the definition that “pregnancy and childbirth for women is an action called ‘conditioning’ and a point of passage”. Soft earth tones were selected as the background color to enhance the immersive experience of reading the articles, and a comfortable transition at each scrolling interval motivates the reader to finish reading the article. The striking vivid yellow color expresses the energy of independent women. The positive perspective for surviving in the modern world is incorporated into the design.